Why is there a maze on EndGame’s website? Because I love mazes! The term end game is actually used in chess, but it applies equally to solving mazes.

Your end game is to complete the maze below (which is located at the EndGame logo, of course).

The key to success.

The idea of having an end game is critical to success — in any area of life. For me, success is when I set a goal, make a plan, execute on it and achieve that goal. No matter how big or small my goal may be, the feeling of success is awesome — because my end game was intentional.

And it’s this idea that drives one of our core values at EndGame. We’re always taking our experience in software product development and drawing on it to help make our customers more successful.

Bespoke mazes.

The algorithm that draws the maze on our website (and Moxy Reports which creates the SVG for it) was one of the first projects we took on. Moxy was for a customer but the maze was for our business cards. We wanted our card to have a unique and solvable maze on it (yep — the printer hated us!).

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That same algorithm has drawn the maze on our office window and on our t-shirts (the exploding maze — because why not?!).

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The ‘out of office’ maze.

No day at the beach is complete for me without a giant maze on the sand and a game of maze runner with the kids. I use a different algorithm for beach mazes — circular mazes are much harder to solve. :)

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As you can tell, I’m quite partial to a maze. I also love the idea of having an end game and facing the challenge of achieving a goal. Business, as we know, is never a straight line from A to B. It’s one challenge after another.

But that’s OK. It’s what we sign up for as entrepreneurs — to have a vision and to solve problems that are worth solving. It would be nice if reaching our end game was as easy as doing a maze, but then we’d have to go looking for the next challenge!

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